Graham Fink, Chief Creative Officer, \Ogilvy and Mather, China
Millward Brown say that what works in one of China’s 28 provinces only has a 52% chance of working in another.
Things in China happen fast. Cue the Chinese sustainable building company, Broad Group, that achieved an impossible feat - building a 30-storey tall hotel in 15 days
Chinese is a beautiful language. Nǐ hǎo (hello) translates to ‘you good’ and the characters symbolise a child and mother together. Then there is the lost in translation part, cue the KFC ‘Finger Licking Good’ slogan that went slightly wrong.
Jack Ma of Alibaba and Taobao; Sina Weibo (Chinese twitter equivalent); and Wechat (Facebook, whatsapp, uber, instagram and payments all in one place)
And finally we saw some great work from Ogilvy & Mather to prevent verbal child abuse called ‘Words can be weapons’.
