DIGITAL & HOW TO MAKE AN IMPACT
Nicola Mendelsohn, Vice President EMEA, Facebook
No self-respecting conference...
would be a conference without Facebook in attendance, especially since the notion of 3.57 degrees of separation originated from the social media giant’s own research. In the wake of more news that Facebook had uncovered new problems with key measurement metrics, the eloquent and charismatic Nicola took to the stage to talk us through the power of connections and gave insights on making an impact.
Digital is past tense
Everything is digital - we are now in the Fourth Industrial Revolution
“We are no longer doing ‘digital marketing’, but marketing in a digital world, and marketers need to embrace technology to keep ahead,” Keith Weed, CMO, Unilever
How do we rewrite the rules in an era of disruption? Everyone needs to put a ‘disruptor’ hat on.
“The best way to predict the future is to create it,” Peter Drucker.
Making impact
When faced with a choice between execution and strategy, choose execution
The biggest impact comes from knowing how you solve the biggest problems
Focus on impact and use the strength based approach in your team. If you play people to their strength it helps people be far more satisfied and leads to better outcomes.
Value the output and stay focused on the execution
Stop and ask yourself - why are we doing this and what will it be used for? Are we focusing on the impact or effort?
"When faced with a choice between execution and strategy, choose execution"
Nicola Mendelsohn, Vice President EMEA, Facebook @nicolamen
"There is not a single vertical that is not being disrupted"
Nicola Mendelsohn, Vice President EMEA, Facebook @nicolamen
Top Tweets
Created with Sketch.
