BUILDING FAST FAME THAT LASTS

Joe Wicks, The Body Coach

Arguably...one of the most genuine, down to earth speakers of the day - fitness coach, TV presenter and author of ‘Lean in 15’, Joe Wicks a.k.a. The Body Coach took to the stage with a live demo and talk about his journey to fame. Joe’s career catapulted off the back of his efforts on Instagram when the platform launched video in Jan 2014. His book was a best-seller in 2015 and has already sold over 900,000 copies. He now has an 8 book deal and 1.5 million followers on Instagram. Until six months ago Joe had not spent a single penny on marketing. Testament to this, his live demo on the conference stage uploaded to Instagram received 20.2k views in 20mins alone.Take Aways

Authenticity has to be authentic – Joe clearly loves what he does and it’s obvious that what you see is what you get with him. This is directly attributable to his success.

Keep content fresh & valuable –Joe’s ethos is to constantly come up with new ideas and angles to get his message across. He also gives away a lot of free content on social platforms.

Persistence – Joe struggled through 1000 instaphotos and 20,000 text tweets before he made a single cent.

Values – Joe has been approached by many brands for product placement and partnership. He has only partnered with the ones that fit his ethos.

Assets – Joe talked about how having the right assets are key and playing around with what works and doesn’t e.g. bright colours.