The WPP Global Retail Forum is a continuing education opportunity designed for marketers in retail. This year's event featured the likes of Samsung, Dell, and IBM to name a few speaking about key shifts in consumer buying behavior and ways to better connect with today's shopper.
Gain Theory took the ground to download the biggest takeaways to help keep marketers one step ahead and become faster and smarter in the ever-changing retail landscape.
We found that although retailers are often encouraged to throw out their existing playbook, the key message is to think and act differently. Retailers now need to strike a balance between reimagining retail, while not losing sight of basic retail operational truths.
Our team has curated this interactive playbook, so you can take away the major themes.
We hope you enjoy reading it.