Hello,
Welcome to our latest edition of The Edit.
I could have written a longer piece but as all marketers know, it's better to show than tell. With that in mind, we know your time is precious, so here are 8 reasons why you should keep reading.
1. We'll be introducing our new platform, Gain Theory Interactive, and explaining how it can help you make more effective marketing decisions, more often.
2. The Evolution of Effective Frequency by Chris Sloane. He'll explain, in detail, how much frequency is enough.
3. We were invited to China. Find out why.
4. Should you spend on brand or performance? Audrey Knight, our Associate Director, gives her two pounds sterling on this common conundrum.
5. Will personalization ever truly fly? Shawn O'Neal, our North America CEO gives his answer.
6. We've opened a new office in San Francisco. If you have a presence there or are planning to have one, please get in touch.
7. Are actionable insights enough? Karen Kaufman our Global CSO, will tell you if they are or not, as well as helping you extract more value from your own actionable insights.
8. Read how we've amplified our organisational transformation capabilities by hiring Deloitte alumni, Brian Suh.
Enjoy your read.
Claudia Sestini
Global Marketing & Communications Officer